The Purpose

Mission Statement:

(A mission statement is the overall goal and purpose of the company.)

The Generational Gentleman exists to restore honorable masculinity through timeless style, strong character, healing, discipline, and leadership — empowering men to lead themselves, their families, and their communities with integrity across generations.

Vision Statement:

(A vision statement shows the futuristic vision of where the company is headed, in connection to the mission statement.)

Our vision is to positively impact at least 1% the world by helping individuals grow generational wealth through respect, love, healing and understanding. 1% isn't the end goal; it's just the beginning.

Core Values:

  • Peace
  • Love
  • Respect

How Will We Accomplish Our Mission and Vision?

1. Upholding Core Values.

Our core values are Peace, Love and Respect. Everything that this brand associates with will align with these 3 things. From clothing designs, marketing, social media, business partners, etc.

2. Donations.

We will donate useful resources like clothes, shoes, food, etc. to the homeless. We will also donate money to organizations that associate to helping children, as well as organization connected to men's health (including mental health) and women's health and the elderly.

3. Transparency.

Trust goes a long way. We will aim to be as transparent as possible with all endeavors. This would mean sharing visibility to most, if not all donations. This would include where the financial donations went (if legally or contractually allowed to do so).

Roadmap:

(The below items are thresholds the company would like to meet in order to support our mission and our vision.)

1. Donate 33% of Net Profit

Net Profit= Total Revenue - Total Expenses

Note: Total Expenses include taxes and operational costs. Operational cost includes basic expansion. To be clear, donating 33% of all profit is already part of the business and financial structure. We are showing definitions for transparency.

2. We will partner with organizations to support the distribution of donations. The organizations we support will align with the company's mission and vision.

Note: This will be an ongoing effort. The organizations we partner with may change over time as we evaluate where our support can have the greatest impact.

3. We will create and maintain a donation tracker or publish donation reports to ensure complete transparency. Whenever possible, we will list the organizations we sponsor and support so our community can see the positive impact of their purchases.

Note: During the first few years, donations will be made after annual sales have been finalized and taxes have been paid for the applicable tax year. As we gain a better understanding of the company's cash flow, our goal is to transition from annual donations to monthly donations. This will allow us to make a positive impact more frequently.